Shifa International Hospital Ltd Jobs For Digital / Social Media Specialist
Shifa International Hospitals Ltd. Islamabad is a 600+ secondary and tertiary healthcare facility, offering quality services to the local as well as international patient communities for over 25 years. The prestigious JCI accreditation has further strengthened our commitment and focus towards quality and patient safety. The hospital provides comprehensive diagnostic & treatment services in 35 plus clinical specialties under supervision of more than 200 Internationally Experienced & Fellowship Trained Consultants (The largest number of US and EU qualified Physicians and Surgeons under one roof in Pakistan).
Job Details
Industry: Healthcare / Hospital / Medical
Functional Area: Marketing
Total Positions: 1 Post
Job Shift: First Shift (Day)
Job Type: Full Time/Permanent
Department: Marketing
Job Location: Islamabad, Pakistan
Gender: No Preference
Minimum Education: Bachelors
Degree Title: Bachelors / Master’s Degree in Media / Business Administration (Marketing) or relevant
Career Level: Experienced Professional
Experience: 4 Years - 6 Years
Apply Before: Dec 12, 2022
Job description
- Write, develop and strategize online content production and scheduling
- Digital/ Social media PR planning to increase companies online presence by networking with Journalists, bloggers, & influencers to gain endorsement (opinion making and crisis management) and social media mentions. Building meaningful connections and encourage community members through dialog and messaging
- Implement and manage all Social Media & Web marketing efforts (i.e. social media posting & advertising search engine optimization, Google Ads, etc.)
- Develop and launch social media marketing campaigns (Service lines) for maximum outreach to generate leads
- Moderate user-generated content and messages appropriately, based on company and community policies
- Develop an effective content & blogging strategy(increasing web/ online outreach) by closely working with relevant clinical specialties/ doctors, media production & graphic designing teams
- Set up and optimize company social media pages and profiles to increase the visibility of company’s social content & improving the usability, design, content and conversion of the company website
- Work with web developers and marketing teams to properly implement and manage SEO best practices
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Grow and expand company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter and Instagram
- Create and maintain a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
- Compile and upload content, then tracking its performance across the many different Social Media networks and the wider web (via forums, social bookmarking sites, etc.)
Skills:
- Social Media Campaigns Hansling
- Social Media Best Practices
- Digital Marketing Management
