Mashreq Bank Pakistan Jobs Digital Sales Manager (COE)
Job Purpose
Digital sales manager is responsible for overall delivery of “digital sales budget” for their assigned product, while maximizing digital adoption rates on both customers initiated and sales assisted digital channels.
Key Result Areas
- Work in close coordination with Marketing team, Product owners, Product Managers, Segment heads and sales & fulfillment units to deliver budgets while maintaining business CPA targets.
- Responsible for conversions of leads across the sales funnel & work on end-to-end fulfillment for their assigned products.
Top of Funnel
- Work with marketing teams to generate leads from paid and owned media under assigned marketing budgets
- Create customer offers and campaigns to support marketing effort and upsell/cross sell existing customer base
- Employ analytics to create potential target base for lead generation using multiple communication channels
- Deploy A/B testing as a continuous practice and improve quality of leads
- Ensure assigned CPA is met and all marketing efforts are tracked, recorded and analyzed for continuous improvements
- Work with potential partners, large companies and sales teams for creating offline lead generation channels for digital sourcing
Middle of Funnel
- Work with product owners to track customer drop off point during the digital journey
- Analyze customer form data and develop recommendation for improving mid funnel conversion rates
- Create and deploy customer engagement strategy for customers lost during the journey
- Develop campaigns and offers to maximize conversions from mid funnel drop offs
Middle of Funnel
- Work closely with BIU and channels to track end to end conversion rates by point of lead origination and campaign
- Review bottom funnel drop-offs, rejects, NSTP and reworks data and propose recommendation to PO and PM for improvements on policy or customer journeys
- Ensure conversion rates across the funnels are met as agreed with product managers
- Build roadmaps and forward looking strategies for aspirational conversions rates
- Manage potential data, payments, MIS and or contractual requirements for offline partners and companies.
- Work closely with fulfillment teams to ensure customer TAT is met and propose areas of improvements
- Ensure policy, process and procedures are in place and up to date for all customer journeys, including backstage with approvals from required stakeholders
- Work with CCU teams to carry out RCA for any complaints/trends arising from digital journeys for assigned product and suggest corrective actions to PO and PM
- Work with FP&I teams and PM to ensure continuous assessment of sourcing data and identify potential fraud trends emerging
- Ensure compliance to regulatory and bank guidelines for all policies, processes and procedures employed for conversion of leads to final approved products.
Knowledge, Skills & Experience
- Bachelor’s degree
- 5 years of experience in digital sales.
- Experience with Google adwords and acquisition via digital sales channels
- A strong understanding of digital products scope would be a plust
